April 12, 2016

Why your marketing plan should include video

Does your marketing plan include video? If not, you might want to make a few changes.

Here’s why:

  • 96% of B2B companies are planning to use video in their marketing over the next year.
  • 52% of marketing professionals say video provides their highest ROI.
  • Using the word “video” in an email subject line increases your open rate by 18%.
  • Featuring a video in an email increases your click through rate by 65%.

Videos are of one of my favorite marketing tools.

Not only do they encourage customer engagement, they bring people coming back for more.

Some of our customers have had great success with “How-To Commercials” and video product launches. If your customers see one video about your company, they are likely to except more. Give them what they are asking for!

Because videos are the next big thing, social media networks are putting emphasis on video, too. YouTube is bigger than ever. Facebook now allows you to upload videos directly to your profile and go “live” from their mobile app. Instagram allows 15-second clips. And Periscope is hitting the ground running. What more could a marketer ask for?

If you don’t have the resources to create videos on your own, we’re here to help! We can work with you at an industry trade show or in your corporate office.  Reach out to your integrated marketing consultant for more information.