SmartSolutions Marketing Services

Whether you’re just starting out or continuing to develop a fully engaged community on social media, SmartSolutions can help you find out what your audience wants and how to keep them coming back for more. We also offer full social media audits to review your current social media accounts and recommend strategic enhancements to keep your business’ best face forward online.

Plus, if you’re new to social media advertising, we can create and manage ad campaigns for you!

No business is complete without a healthy, opt-in email program. In fact, did you know that 61 percent of consumers say they enjoy receiving promotional emails? And, for every $1 a business spends on email marketing, they receive an average return of $38. Our designers and content creators can develop your email newsletter with fresh, engaging content sure to keep your customers clicking.

Source: Constant Contact

Content is king — no matter the platform. Whether you publish a printed newsletter, produce an email newsletter or host a blog on your website, content is what brings people in and keeps them engaged. Through years of education and on-the-job training, our talented team of content creators knows what makes for good, engaging content that keep readers wanting more. Our writers are skilled at developing material specifically for print and digital, written for a targeted audience. Let us put together a content plan that fits your needs and your business.

In a recent survey shared by Small Business Trends, 4 out of 5 small business owners say print materials help them stand out. Want to give your customers something tangible to share your story? Print advertising can deliver in the form of magazine and newspaper advertisements, direct mail postcards and, even, flyers and posters. SmartSolutions can help you get your message in the hands of customers.

There’s no better way to tell your story than to have someone else tell your story. Among our team are journalists and content specialists who know how to tell stories the media and other influencers want to hear. We’ll work with you to develop a public relations campaign to spread the word about what’s going on with your business, including:

• Building expansion
• Upcoming events
• Partnerships with local charities/organizations
• Company news
• New branding or a new website
• Crisis communications
• Community engagement efforts
• Pop-up shops

Public relations efforts include outreach to media and online influencers through print and video press releases, in-person interviews, social media campaigns, targeted research, press conferences, sponsored content creation, hosted events and much more.

Whether for a specific event or season, or for the whole year, SmartSolutions’ expert team can help you set marketing goals that will help your business succeed. As your partners, we’ll work with you hand-in-hand to set a strategy and carry out a plan that will achieve your unique goals.

A SmartSolutions social media expert will conduct a virtual training with you, demonstrating paid posts, post scheduling, targeting and other tips and tricks to help streamline your social media efforts. Special attention will be paid to improving engagement and maximizing the time you are able to devote to social media. Includes a screenshare and phone conference, as well as a tip sheet (sent via email after the training is complete).

Curious about how people are using your website? Want to know how to improve your traffic? Our SEO experts can take a look at your site code and its analytics to see how it is performing — and offer suggestions for improvement.

If you’re looking for someone to manage your website — from simple, regular updates to custom content creation or a full redesign — we can work with you to deliver a website that gives your customers exactly what they want.

Did you know that 55 percent of people watch online videos every day, according to Digital Information World? Videos are an important part of every marketing plan, and Hubspot reports that 90% of users say product videos are helpful to them in making decisions. From script-writing through final production, our videography team can deliver an engaging video that your customers will want to view.

Our on-staff events team is skilled at planning, marketing and executing events of all sizes, from conferences and meetings to celebrations and networking events. Leaving the event logistics to us means you get to enjoy your next event rather than focus on the details.

Put your company’s best foot forward — starting with your logo and branding elements to signage and advertising. Our team of highly trained and creative designers conduct one-on-one consultations to learn about your business and your customers in order to create designs that truly tell your story.

Our team of marketers — from strategists to designers to content creators — will take a look at everything you’re doing in your current marketing plan. We’ll evaluate each item, offer suggestions and help you add strategies you might be missing.

Whether you want to know more about an industry or your specific client base, SmartSolutions can collect specific industry insight, gauge your company’s position in the marketplace or determine the need for a new product or service.