One of the major challenges that new content marketers often face is striking the balance between thought leadership and selling. It’s important that any selling being used is earned by the knowledg... more
As we shift towards a new paradigm in the marketing world — using content that works in your favor to drive sales — it’s important that writers understand several factors in order to create rele... more
Part of creating a comprehensive advertising and marketing strategy includes reaching people in ways that traditionally were not considered “marketing.” Print and digital ads, billboards and comme... more
As we get closer to holding in-person events and trade shows again, it’s important that you’re setting your company up for success. A crucial step in ensuring event success is marketing it to your... more
While generating leads may seem like the most important part of the sales and marketing cycle, knowing that your follow-up game is strong is as important — or in some cases, more important — as ge... more
If one word could be used to summarize business during this pandemic, it’s “pivot.” It’s not the usual noun, meaning a pin that allows a turning motion. It’s not a noun describing a position... more
The most successful marketing teams spend much more time planning than those who lose track of the goal mid-year. By creating a marketing plan, you can set yourself up for greater success in reaching ... more
Sparta, MI, September 3, 2020 – Great American Media Services, the award-winning publisher of leading B2B agriculture magazines Fruit Growers News, Vegetable Growers News, Spudman, Produce Processin... more
Sparta, MI, September 11, 2020 – Great American Media Services has announced staffing changes within its award-winning Specialty Agriculture group of publications. Greg Sebel, who has served as Inte... more
Sparta, MI, November 14, 2019 – Great American Media Services, the award-winning publisher of leading B2B agriculture magazines Fruit Growers News, Vegetable Growers News, Spudman, Produce Processin... more
