January 11, 2024

The Garden Center Show, L&GR announce collaborative partnership

The Garden Center Show, a leading event in the lawn and garden products industry, is excited to announce a strategic trade show partnership with Lawn & Garden Retailer, the leading brand in the la... more
December 13, 2023

Great American Media Services names Kim Sammartino as associate publisher of GPN

Great American Media Services, publisher of Greenhouse Product News (GPN), has announced the promotion of Kim Sammartino to Associate Publisher of GPN. “Kim has consistently demonstrated a keen unde... more
October 25, 2022

Multiple Great American Media Services’ titles win top B2B publishing industry award

SPARTA, Mich., Oct. 25, 2022 — Great American Media Services took home top honors at this year’s Eddie and Ozzie Awards Ceremony for several titles, across multiple categories.  Recognized among ... more
August 8, 2022

Great American Media Services’ titles named finalists in Folio Eddie & Ozzie Awards

Sparta, MI, Aug. 8, 2022 — Several of Great American Media Services’ business-to-business titles have been named finalists in the 2022 Folio: Eddie and Ozzie Awards, the publishing industry’s m... more
October 7, 2021

Why Metrics Matter

How to get started measuring program success and guiding future efforts — by the numbers Without metrics, there’s no way to measure the performance of a campaign or to create benchmarks that ensur... more
August 10, 2021

7 content marketing pitfalls to avoid

Part III of “How to use content marketing to your advantage” For the last few months, we’ve discussed content marketing and how it can benefit your overall programs, market presence and sales pr... more
July 8, 2021

Strike a balance with tone and style

Part I of “How to use content marketing to your advantage” One of the major challenges that new content marketers often face is striking the balance between thought leadership and selling.... more
June 8, 2021

Know your audience

Part II of “How to use content marketing to your advantage” As we shift towards a new paradigm in the marketing world — using content that works in your favor to drive sales — it’s i... more
May 11, 2021

Tell a story: why content must be part of your marketing strategy

Part of creating a comprehensive advertising and marketing strategy includes reaching people in ways that traditionally were not considered “marketing.” Print and digital ads, billboards and comme... more
April 9, 2021

Maximizing event results with strategic marketing

As we get closer to holding in-person events and trade shows again, it’s important that you’re setting your company up for success. A crucial step in ensuring event success is marketing it to your... more