How to get started measuring program success and guiding future efforts — by the numbers Without metrics, there’s no way to measure the performance of a campaign or to create benchmarks that ensur... more

Part III of “How to use content marketing to your advantage” For the last few months, we’ve discussed content marketing and how it can benefit your overall programs, market presence and sales pr... more

Part I of “How to use content marketing to your advantage” One of the major challenges that new content marketers often face is striking the balance between thought leadership and selling.... more

Part II of “How to use content marketing to your advantage” As we shift towards a new paradigm in the marketing world — using content that works in your favor to drive sales — it’s i... more

Part of creating a comprehensive advertising and marketing strategy includes reaching people in ways that traditionally were not considered “marketing.” Print and digital ads, billboards and comme... more

As we get closer to holding in-person events and trade shows again, it’s important that you’re setting your company up for success. A crucial step in ensuring event success is marketing it to your... more

While generating leads may seem like the most important part of the sales and marketing cycle, knowing that your follow-up game is strong is as important — or in some cases, more important — as ge... more

If one word could be used to summarize business during this pandemic, it’s “pivot.” It’s not the usual noun, meaning a pin that allows a turning motion. It’s not a noun describing a position... more

The most successful marketing teams spend much more time planning than those who lose track of the goal mid-year. By creating a marketing plan, you can set yourself up for greater success in reaching ... more

Sparta, MI, September 3, 2020 – Great American Media Services, the award-winning publisher of leading B2B agriculture magazines Fruit Growers News, Vegetable Growers News, Spudman, Produce Processin... more