Coach & A.D.

For more than 88 years, Coach and A.D. has served as the industry’s most trusted resource for quality editorial content for athletic programs across the nation. Published eight times annually, the magazine is focused on all aspects of athletic programs – from strength and conditioning, sports medicine and team management, to program building, facility maintenance and the latest products.

Within the pages of Coach and A.D., readers discover:

  • In-depth features designed to provide the tools and knowledge necessary to build powerful sports programs and successful student-athletes
  • The latest resources in the Product Marketplace section, connecting coaches and administrators with suppliers of the latest game-changing products
  • Effective tips and strategies focused on motivating athletes, strength and conditioning, injury prevention and more

Coach and Athletic Director’s print issue is complemented with various digital resources, including:

  • Week in Review Weekly E-Newsletter
  • Team Sports Strategy Monthly E-Newsletter
  • Category Spotlight Monthly Emails

In addition, Coach and Athletic Director is the proud founder of the Sports 40 Under 40 Awards, an industry-wide honor that annually recognizes 40 emerging leaders under the age of 40. The awards are held in partnership with the National High School Athletic Coaches Association (NHSACA).

The editorial and design expertise of the Coach and Athletic Director team is evident from industry accolades and awards received. Its most recent awards include:

  • 2019 Folio Awards Finalist: B2B Sponsored Content – Coach’s Playbook: The Summitt Legacy
  • 2018 Folio Awards Finalist: B2B Full Issue

Read a sample issue.

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Location

75 Applewood Drive, Suite A
PO Box 128
Sparta, Michigan 49345 U.S.A
616-887-9008



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