Great American Media Services acquires Coach and Athletic Director, Winning Hoops

Great American Media Services, a division of Great American Publishing Inc. and publisher of several business-to-business magazines and websites, has announced that it has purchased two titles from Lessiter Publications, Brookfield, Wis.

Coach and Athletic Director and Winning Hoops will be relocated to the Great American Media Services headquarters in Sparta, Mich. The company also has purchased the supporting Web properties, including and as well as “Team Success Strategies” and “94 Feet,” the publications’ respective e-newsletters.

“Great American Media Services is excited to bring Coach and Athletic Director and Winning Hoops into our growing multimedia publishing business,” said Matt McCallum, publisher and CEO. “These publications have a strong presence in the coaching world and are respected sources of information for coaches in many sports throughout the United States.”

Coach And Athletic Director serves a diverse audience of coaches and athletic administrators at all levels of the team sports industry. Its educational content has aided athletic program leaders for more than 80 years in identifying trends and understanding key issues in high school and college sports.

Winning Hoops’ readership includes coaches at every level from the club circuit to professional basketball. Each issue provides tips, techniques and strategies for developing a winning program on and off the court.

Kevin Hoffman has worked for these publications for two years and served as managing editor for both publications for six months and will remain on staff as managing editor. Brian Virgona will serve as advertising sales manager for the publications. Virgona also serves as associate publisher for one of Great American Media Services’ other titles.

“We look forward to moving the publications and their digital properties forward to even better serve their audiences,” McCallum said. “Our talented team of publishing professionals brings a wide range of experience and talent to the table that will help to take these titles to the next level.”

About Great American Media Services

With more than 50 years of experience in business-to-business communications and marketing, Great American Media Services, publisher of 10 magazines, websites and e-newsletters, provides a direct connection between all segments of the industries it serves.

Digital Editions Now Available for all Titles

Great American Media services is pleased to announce that it now has digital editions available for all of its titles. Going forward, all print subscribers will receive a digital edition subscription with their print subscription, and there also is a digital-only subscription available.

Prices vary by publication, and all subscribers wishing to access their digital subscription must sign up within our digital subscription system to create a username and password. Take the free tour and learn how to subscribe at:



If you have any questions regarding your subscription, please call our circulation department at 616-887-9008.