February 29, 2016

It’s time to #CelebrateEveryDay on social media

People love to celebrate the exciting things in life. Birthdays, holidays, life-changing events, you name it and people are acknowledging it on social media.

Are you?

If not, it’s time to get your Facebook and Twitter business pages in on the fun. It’s time to #CelebrateEveryDay!

Visit www.nationaldaycaledar.com and see what I’m talking about.

We have something to celebrate (almost) every day of the year. Today, March 1, is National Peanut Butter Lover’s Day, tomorrow is National Old Stuff Day and March 6 is National Frozen Food Day.

I’m not suggesting that you acknowledge every day, but I am suggesting that you celebrate the days that relate to your business.

If you’re a blueberry grower, share a picture on March 10 of you baking for National Blueberry Popover Day. If you’re a potato grower, share something on March 14 for National Potato Chip Day.

Don’t be afraid to encourage your customers to share their photos, too. Commonalities can lead to committed customers.

Give it a try! Sit down with your team at the beginning of every month and put together a plan.

After you’ve selected the appropriate National Days to celebrate, start looking for products — or people — that coordinate with the event.

As always, track engagement and conversation to measure the post’s success. If your announcements get people excited about visiting your store or farm, start incorporating coupons.

Get creative, have fun and #CelebrateEveryDay on social media.