December 28, 2015

Great American Media Services continues growth with expansion of Custom Marketing Services

Business-to-business media and event management company Great American Media Services has expanded its Custom Marketing Services in an effort to further support client needs. The newly established Custom Marketing Team, along with publishers from each group, will evaluate, propose and implement strategic customized solutions tailored to each individual client, capitalizing on the extensive multimedia resources of the company’s 14 individual brands and industry expertise of its staff.

“Each industry we serve — whether specialty retail, team sports, horticulture or agriculture — comes with its own unique set of needs and challenges,” said Matt McCallum, CEO of Great American Media Services. “Our goal is to serve as a strategic partner for each and every client, allowing them to grow their businesses through our many channels, extensive databases and strong position within each industry.”

Custom Marketing Services offered through Great American Media Services include custom e-blasts such as case studies, e-newsletters, digital catalogs and product announcements; social media management and sponsored posts; video production and promotion; YouTube Channel development and maintenance; brand surveys and research; event planning and promotion; blog content and posting; integrated editorial in print and online; website consultation, development and launch promotion; website content; custom print and digital publications; and custom marketing campaigns.

“In a less formalized way, we have already successfully demonstrated the impact of custom marketing solutions developed for clients,” said Courtney Coon, Custom Media & Content Manager. “We’re excited to formalize the process, add to our services and assist clients in ways that will help grow their businesses and increase sales.”

To date, Great American Media Services has successfully implement customized marketing solutions for such clients as Agro-K; BASF; Great Lakes Fruit, Vegetable & Farm Market EXPO; ePlantSource; EuroAmerican; and Nufarm.

For more information regarding the company’s custom marketing services, contact Coon at 616-520-2141, or email  Current and prospective clients interested in custom marketing services should contact their individual Integrated Marketing Consultant to initiate the process.