Did you see?
Facebook, the ever-evolving social media marketing tool, has changed … again. (I know. It’s hard to keep up, but we’re here to help!)
Before I explain the change, I want to get you up to speed on what’s happening with Facebook. Marketers are calling it “Facebook Zero,” meaning organic reach for business pages will eventually hit zero.
It’s only a matter of time.
As of right now, about 2 percent of your Facebook fans see your posts automatically in their News Feed. When “Facebook Zero” hits, that will shrink to 0 percent and your reach will be based on fans that are seeking out your information and coming directly to your page.
I know what you’re thinking: “Facebook is going to kill my social media presence!” But that’s not totally true. If you build a dedicated fan base, and follow a simple marketing tip, you’ll be just fine.
It’s time to encourage your fans to see you first. And if they listen, it will help to offset “Facebook Zero.”
When a fan likes your page, they are given two options: “See First. See posts at top of News Feed” and “Default. See posts as usual.” Unless otherwise specified, “Default” is automatically selected.
Here’s where you come in! Offer your fans a little instruction and show them what to do.
We took a screenshot of our Facebook page with “See First” selected and plan to use it in our marketing materials with a “Make sure you’re seeing us first on Facebook!” message.
But remember, if you’re going to encourage people to make your page a priority, you must make your fans a priority. Commit to posting once or twice a day and post content that is sure to engage.
If someone opts to see you first, you can’t afford for them to change their mind.
Great American Media Services
75 Applewood Drive, Suite A
P.O. Box 128
Sparta, Michigan 49345 U.S.A