September 2, 2015

Encourage people to see you first on Facebook

Did you see?

Facebook, the ever-evolving social media marketing tool, has changed … again. (I know. It’s hard to keep up, but we’re here to help!)

Before I explain the change, I want to get you up to speed on what’s happening with Facebook. Marketers are calling it “Facebook Zero,” meaning organic reach for business pages will eventually hit zero.

It’s only a matter of time.

As of right now, about 2 percent of your Facebook fans see your posts automatically in their News Feed. When “Facebook Zero” hits, that will shrink to 0 percent and your reach will be based on fans that are seeking out your information and coming directly to your page.

I know what you’re thinking: “Facebook is going to kill my social media presence!” But that’s not totally true. If you build a dedicated fan base, and follow a simple marketing tip, you’ll be just fine.

It’s time to encourage your fans to see you first. And if they listen, it will help to offset “Facebook Zero.”

When a fan likes your page, they are given two options: “See First. See posts at top of News Feed” and “Default. See posts as usual.” Unless otherwise specified, “Default” is automatically selected.

Here’s where you come in! Offer your fans a little instruction and show them what to do.

We took a screenshot of our Facebook page with “See First” selected and plan to use it in our marketing materials with a “Make sure you’re seeing us first on Facebook!” message.

Easy, right?

But remember, if you’re going to encourage people to make your page a priority, you must make your fans a priority. Commit to posting once or twice a day and post content that is sure to engage.

If someone opts to see you first, you can’t afford for them to change their mind.