Business-to-business publisher and event management company Great American Media Services has announced its acquisition of Scranton Gillette Communications’ Horticulture Group, including two magazines, Web properties and two events for the garden retail and greenhouse production industries. Greenhouse Product News, Lawn & Garden Retailer, Big Grower Executive Summit and the Plant Health Management Conference will join Great American Media Services’ portfolio of publications, Web properties and events effectively immediately.
“We’re very excited to introduce these industry-leading publications, events and top-notch team to our growing business,” said Matt McCallum, CEO of Great American Media Services. “With a strong foundation already established in both the retail and agriculture industries, these new assets are the ideal complement to our existing publications and services. We look forward to creating exciting new opportunities among them for the benefit of the customers and the industries they serve.”
The existing leadership, sales and editorial staff for both publications will continue in their roles and work closely with the management, circulation, design, marketing, events and support staff of Great American Media Services to ensure a seamless transition and uninterrupted customer service to advertisers, readers and event attendees.
“Serving the horticulture industry has been an extremely rewarding experience for our team of dedicated professionals,” said Ed Gillette, president and CEO of Scranton Gillette Communications. “While we shift our focus to continued growth and the various other industries we serve, we’re pleased to transition this business to a company we’re confident will uphold the high-quality editorial standards and excellent customer service that our readers and advertisers have come to rely on.”
Greenhouse Product News reaches more than 19,000 floriculture professionals, providing extensive coverage of new plant varieties and offering greenhouse growers technical and practical information essential for successful plant growth and business profitability. Its award-winning editorial has led to eight Tabbie Awards and made it the widest read magazine in the floriculture industry.
Consistently ranked as the most-preferred publication in the industry, Lawn & Garden Retailer serves more than 19,000 single and multistore independent garden centers throughout the United States. Each issue aims to inspire, inform and spotlight innovative products in an effort to help garden center owners and operators run their businesses efficiently and creatively.
Aligned with Greenhouse Product News, the twice-annual Plant Health Management Conference educates growers and greenhouse personnel about the latest disease identification, integrated pest management and plant growth strategies for growing healthier, more profitable plants. In addition, the annual Big Grower Executive Summit offers exclusive insight into the changing dynamics facing North America’s leading greenhouse production facilities and provides owners and others on a decision-making level with a roadmap for future growth.
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