Party & Halloween Retailer, published six times annually, is devoted to educating and inspiring retailers in the party, Halloween, costume and balloon industries. Each issue helps guide retailers through today’s competitive environment, with focus on emerging trends, the latest products, store operations, merchandising ideas and more.

Within the pages of Party & Halloween Retailer, retailers discover:

• In-depth features focused on what’s trending in the marketplace — from balloons and party décor to Halloween, cosplay and haunt.
• Fresh finds and trending products, helping retailers effectively position their stores for their target audience with the latest must-haves.
• Retailer feature stories, allowing readers to learn for their peers.
• Balloon recipes, inspiring creativity and impactful in-store displays.

Party & Halloween Retailer’s print issue is complemented with various digital resources, including In the News weekly e-newsletter and Industry Insider monthly e-newsletter.

The editorial and design expertise of the Party & Halloween Retailer team is evident from industry accolades and awards received. Its most recent awards include:

• 2017 Folio Awards Honorable Mention: B2B Feature

Read a sample issue.