Party & Paper Retailer renamed Party & Halloween Retailer to more accurately reflect core audiences

Great American Media Services, publisher of Party & Paper Retailer, has announced it’s renaming the 31-year old magazine to Party & Halloween Retailer beginning with the November/December 2017 issue. The name change is a more accurate reflection of the direction of the industry, as well as the magazine’s core audiences, largely comprised of party stores, balloon retailers, Halloween and costume stores and haunted attractions.

“The change to Party & Halloween Retailer is a natural and necessary transition to make, as the Halloween and haunt segments of the industry are turning to this magazine and its online resources more frequently than ever,” CEO Matt McCallum said. “We’ve always had a strong focus on these categories and are excited to further solidify our commitment to addressing their needs both in print and online, while remaining committed to our party and balloon retailers.”

Founded in 1986 and purchased by Great American Media Services in 2004, Party & Halloween Retailer will continue to be devoted to helping retailers in the party, Halloween, costume and balloon industries succeed in today’s competitive retail environment. It will continue its tradition of providing timely and relevant information focused on the latest products, emerging trends, industry news and more. Additional information about Party & Halloween Retailer can be found online at www.partyandhalloween.com.